FRUTIGIEZ: Fresh and Delivered to Your Doorstep
FRUTIGIEZ is your go-to platform for ordering the freshest fruits and vegetables, all meticulously packed and delivered right to your doorstep. With a wide range of options, from juicy strawberries to crisp lettuce, you can elevate your meals with the finest produce available.
Experience the convenience of browsing through a variety of farm-fresh options and having them delivered within hours. Say goodbye to the hassle of grocery shopping and enjoy the luxury of having high-quality produce brought directly to you.
JK
by Joan Kawira
Benefits of Ordering Fresh Fruits and Vegetables
Access to Fresh Produce
Ordering from FRUTIGIEZ gives you access to the freshest fruits and vegetables sourced directly from local farms and markets in Nayuki, Laikipia County. You can be assured of the quality and freshness of the produce delivered to your doorstep.
Convenience and Time-Saving
The seamless ordering process allows you to browse through a wide variety of fresh produce and make your selections with ease. This saves you the time and hassle of visiting traditional markets, while ensuring you get the best ingredients for your meals.
Customized Offerings
The app platform offers features for customization, such as the ability to create personalized orders and set up subscriptions for regular deliveries. This ensures that you get exactly what you need, when you need it, without any extra effort.
Problems: Inconvenience of Traditional Markets
- Long Waiting Times: Customers often have to wait in long queues to purchase fruits and vegetables from traditional markets, leading to frustration and time wastage.
- Limited Variety: Traditional markets may offer a limited selection of fruits and vegetables, restricting the options available to customers.
- Lack of Convenience: Visiting traditional markets requires physical presence and can be inconvenient for individuals with busy schedules or limited mobility.
Solution: Ordering Convenience
High-quality Packaging and Delivery
The packaging and delivery of the fresh fruits and vegetables are of superior quality, ensuring that the products arrive at the customer's doorstep in perfect condition. The packaging is designed to preserve freshness and minimize damage during transportation.
Wide Variety of Fruits and Vegetables Available
Customers have access to a wide selection of fresh fruits and vegetables, including both common and exotic varieties. The platform offers a diverse range, ensuring that customers can find all their desired produce in one place.
Customizable Orders and Subscriptions
Customers have the flexibility to customize their orders based on their preferences and requirements. Additionally, the platform offers subscription options for regular deliveries, allowing customers to conveniently receive their favorite produce at scheduled intervals.
User-Friendly Interface and Navigation
The app platform features an intuitive and user-friendly interface, making the ordering process seamless and convenient. Customers can easily navigate through the app, browse products, manage orders, and make hassle-free transactions.
Product
Our app platform, FRUTIGIEZ, offers a wide range of fresh fruits and vegetables, sourced directly from local farms and producers. The focus is on providing high-quality, organic options to our customers for a healthy lifestyle. With an intuitive and user-friendly interface, customers can browse through the selection of fruits and vegetables, view detailed descriptions and nutritional information, and place their orders seamlessly.
The image depicts a vibrant, colorful display of assorted fresh fruits and vegetables, arranged neatly in baskets at a local farm market. The scene exudes a lively and inviting atmosphere, with natural sunlight casting a warm glow on the produce. The colors are rich and varied, showcasing the diversity and freshness of the available options, inviting customers to explore and indulge in the abundance of nature's bounty.
Target Market
The target market for FRUTIGIEZ is diverse and includes individuals and families who value the convenience of ordering fresh fruits and vegetables online. This app platform caters to busy professionals, health-conscious individuals, fitness enthusiasts, and families looking for high-quality produce delivered directly to their doorstep. It also appeals to environmentally conscious consumers who prefer to support sustainable practices and reduce food waste through precise ordering.
FRUTIGIEZ aims to reach urban dwellers, suburban households, and individuals living in areas where access to fresh produce is limited. Additionally, the platform targets those who prioritize healthy eating, seeking organic and locally sourced options, as well as those with dietary restrictions who require a wide variety of fruits and vegetables.
Market Size
Total Addressable Market (TAM)
The TAM represents the total market demand for fresh fruits and vegetables, including both current and potential customers. This encompasses all individuals and households that consume or have the potential to consume fruits and vegetables. It also includes institutional buyers such as restaurants, hotels, and caterers who require a regular supply of fresh produce.
Total TAM
$194.0448 Billion Worldwide (Yearly)
Servicable Addressable Market (SAM)
The SAM is a more specific segment of the TAM that the app platform aims to target. It represents the portion of the total addressable market that the company's products and services can effectively reach. This includes the geographic area covered by the delivery service as well as the specific demographics and customer segments that are likely to use the platform.
Total SAM
KSH190.836 Billion in Kenya (Yearly)
Share of Market (SOM)
The SOM refers to the portion of the SAM that the app platform is expected to capture. It represents the company's projected market share in the target market segment. This is influenced by factors such as competition, marketing efforts, and the overall value proposition offered by the platform.
Total SOM
KSH95.418 Billion in Kenya (Yearly)
Competitors: Supermarkets and other Grocery stores
- Product Variety: Supermarkets offer a wide range of fruits and vegetables, including seasonal and exotic produce, catering to diverse consumer preferences.
- Convenience: Grocery stores provide a one-stop shopping experience where customers can purchase fresh produce along with other household items, making it convenient for many.
- Established Brand Recognition: Supermarkets and grocery stores have built trust and familiarity with consumers over the years, making them the go-to choice for many when it comes to purchasing fruits and vegetables.
Competitive Advantage
Quality Assurance
Our competitive advantage lies in our uncompromising commitment to quality assurance. We source the freshest fruits and vegetables directly from trusted farmers, ensuring that every item meets our high standards for freshness and taste. Our rigorous quality control process guarantees that only the best produce reaches our customers, setting us apart from competitors.
Lightning-Fast Delivery
With our advanced logistics and delivery network, we provide lightning-fast delivery to our customers. Our efficient delivery system ensures that orders are delivered promptly, maintaining the freshness and nutritional value of the fruits and vegetables. This sets us apart in terms of speed and reliability in the market.
Strategic Partnerships
We have fostered strategic partnerships with local farmers, enabling us to offer a wide variety of fresh produce at competitive prices. These partnerships also allow us to introduce exclusive seasonal items, giving us a unique edge in the market. Our network of trusted suppliers ensures a consistent supply of high-quality fruits and vegetables.
Business Model
